Unique “Whistle-Blowing” Campaign For Manjunath – The FIlm

“Blow the Whistle” for Manjunath
~ “Manjunath”, the Extraordinary Story of an Ordinary Man that releases on May 9th~

Nowadays, whenever we open our newspapers, we see it being riddled with news of crimes and corruptions. One such atrocity took place in 2005, which is the inspired story behind Manjunath – The film.

And such unique projects, requires an equally unique way to bring it before the audience. Viacom18 have come up with one such uniquely “Whistle-Blowing” campaign, as part of their marketing strategy, to promote their soon to be releasing movie – Manjunath The Film. Their aim is to encourage the youths to speak up and stand for what is right.

The film is a biopic on the IIM graduate, Manjunath Shanmugham, who took on the fuel mafia in 2005 and raised his voice against corruption. “Manjunath” the film aims to take this message to millions of Indians, motivating the people to come forward and join the fight against such crimes and corruptions.

Alot of curiosity surrounds the film, especially the self titled, Manjunath. Who was he? What did he do? Thus, keeping the audience engaged with the character and the ideals he stood for, Viacom18 Motion Pictures has launched an exclusive microsite, “www.whoismanjunath.com“. The site intends to focus on acquiring the support for other whistle-blowers and encourage the youth to “Speak-up” and stand for what is right. Identities of such whistle-blowers will be kept under secrecy in order to protect them.

The Director of the film Sandeep Varma said, “I feel that we have forgotten what our voice sounds like. Hopefully this campaign can help, in a small way, to get us familiar with our voice again. To express what we feel, without any fear. Manjunath is a shining example of being fearless and I hope some of his fearlessness can rub off on us.

The music for the film has been given by the renowned Indian rock band, PARIKRAMA.


Mr. Varma goes on to explain why he chose Parikrama for the music of this film, “I’ve always been a rock music lover and I’ve pined to hear authentic rock in our Bollywood movies. This movie became a great opportunity for that, since this was also the kind of music Manjunath listened to. And the first name that popped into my head was Parikrama. But they threw me out saying, “Bollywood, no way!” I left the script with them, and a couple of days later they called me saying they absolutely loved it and since then they were on.  I think we have some fantastic compositions in the film.”

Elaborating on their experience on composing for the film, Sonam Sherpa, Nitin Malik and Subir Malik (Members of Parikrama) said, “It was not only a great opportunity but an unparalleled honour for us to be a part of such a great cause. This is probably the best one can ask for as music directors who are debuting on the silver screen. Each and every person associated with this film is very passionate about Manjunath and his story, including us. We look forward to the release now.

The marketing approach taken by VMP for this movie has been to adopt a minimalistic approach with a high impact that will connect with a specific target audience. The collaterals for the film have also been designed to support this social awareness initiative. The ‘M’ in Manjunath is represented in the Devnagiri script that fuels the feeling of nationalism among audiences.

The creation of the same is prominent not just in the “Manjunath” logo but in the designs of the brands associated with the film as well, i.e. Viacom18 Motion Pictures (VMP), ICOMO and Parikrama.

Talking about the marketing initiatives around this film, Rudrarup Dutta, Marketing Head – Viacom18 Motion Pictures says, “The marketing campaign of the film is inspired by the flavor of the film and the Manjunath campaign demanded a radical thought for it to appeal to young India and inspire them to start small, but nonetheless stand up for what is right. Manjunath’s story is one to be told and therefore, the film and our marketing initiatives around it reflect the image of the real Manjunath Shanmugham who fought for what he believed in.




Set in India’s hinterland, the film revolves around young Manjunath Shanmugam who joins an oil firm right after his elite education from IIM Lucknow. One day Manjunath goes missing after he realizes that there exists a large scale adulteration of fuel. Even after several threats to his life, Manjunath is undeterred and decides to uncover the truth and fight for justice. But his voice was silenced – He was shot dead on duty for doing what was right. Will his sacrifice be just a headline or will justice prevail? Will Manjunath’s story inspire you to take a stand for what is right?

About Viacom18 Motion Pictures

Viacom18 Motion Pictures is India’s finest fully integrated motion pictures studio that has emerged as a force to reckon with by delivering a stream of critically and commercially successful films. Offering differentiated and meaningful cinema, some of its iconic releases have been Bhaag Milkha Bhaag (2013), Madras Café (2013), Special 26 (2013) and Kahaani (2012) to name a few. Viacom18 Motion Pictures is also one of the few studios to have successfully ventured into regional films across languages like Bengali, Marathi, Punjabi and in the South. The Studio has also backed path-breaking and much-appreciated creative work in the form of hits like Bombay Talkies, Gangs of Wasseypur I and II, OMG – Oh My God!, Shaitan, That Girl in Yellow Boots, Pyaar ka Punchnama, Inkaar, Saheb, Biwi Aur Gangster Returns and  Boss amongst others.
The strategic alliance with Paramount Pictures to market and distribute PPI line-up in the Indian sub-continent has seen blockbusters like Transformers Dark of the Moon, Mission: Impossible Ghost Protocol, Madagascar 3, Hugo, Paranormal Activity, G.I. Joe: Retaliation and Jack Ryan: Shadow Recruit to name a few.

To Support The Cause: https://www.thunderclap.it/projects/10833-manjunath-idiot-tha-saala

To Book Tickets: https://www.facebook.com/ManjunathMovie/app_195646697137509


Reporter: Sonali Naik

Related posts