New Generation Garnier Fructis WOWS consumers across 8 Cities in India
Garnier Fructis carries out a Blind Use Test Campaign in colleges, housing societies & online which proves that the New Generation Garnier Fructis Shampoo & Conditioner delivers on its promise of making your Long Hair Strong & Beautiful!
14th April 2014: Garnier has always had a keen understanding of Indian women’s needs when it comes to long, strong and beautiful hair. Garnier Fructis reached out to college students, women from housing societies and bloggers in a unique manner by getting them to experience the new, improved Garnier Fructis Long & Strong Shampoo and Conditioner without knowing what brand they were using – through a Consumer Blind Use Test Campaign organized by the brand.
Consumers were wowed by the results delivered by the shampoo and conditioner and thrilled when they learned that the brand was Garnier Fructis. The campaign was executed through an on-ground & on-line activation in eight cities across the country including Pune, Patna, Guwahati, Ludhiana, Lucknow, Jaipur, Coimbatore and Vijayawada. Excited students from top colleges and women from housing societies were a part of this unique initiative by Garnier Fructis in each city.
In colleges, some lucky students were selected to participate in the blind use test. They were very happy with the results of the Long & Strong shampoo & conditioner and shared their experiences with friends and peers. Students also had the opportunity to learn fun hair styles and hair care tips in addition to winning exciting prizes.
In housing societies, women consumers received an unbranded ‘Love Long Hair’ Shampoo & Conditioner. Consumers tried the shampoo & conditioner and visited the activity in order to find out what brand they had used and also get their hair styled. Lucky consumers got the chance to interact with an RJs from radio stations in each city.
Commenting on this activity, Rupika Raman, General Manager, Garnier said, “We were very excited to undertake this consumer outreach activity as our aim is to educate consumers about the Garnier Fructis’ new & improved Formula and also to capture real experiences & feedback of consumers. Our formula has changed and it is important for us to reach out to consumers and get them to try the product and see & feel the difference themselves. After the activation, it is wonderful to see such an overwhelming response from our consumers, which also means that New Generation Garnier Fructis has met its consumer expectations.”
Taking the consumer test online, Garnier Fructis reached out to over 50 top beauty and lifestyle Bloggers across India and got them to experience and review the new Garnier Fructis Long & Strong shampoo & conditioner. Bloggers received a package containing the ‘Love Long Hair’ shampoo and conditioner and were asked to try it for a period of two weeks. The brand name was revealed after 2 weeks and bloggers were amazed to hear that the brand was Garnier Fructis. With top names like Miss Malini, Ayushi Bangur and Ritu Rajput participating in this unique Blind Test, Garnier Fructis succeeded in converting top online influencers in the digital space into Fructis Long & Strong loyalists while reaching out to the thousands of readers who follow these bloggers.
Blogger Miss Malini who participated in the blind test said, “I tried this product for 2 weeks and was dying to know what brand it was. Finally it was revealed that I had been using Garnier Fructis Long and Strong Shampoo and Conditioner. I have been very pleased with the results, it’s made my hair so much stronger, softer and shinier. It also helps prevent my hair problems like breakage, dullness & split ends. I definitely recommend giving Garnier Fructis Long and Strong shampoo and conditioner a shot. So if you want your hair long, then make sure it’s strong” Miss Malini.
The Garnier Fructis Campaign was a huge success and managed to reach out to 131 consumers across markets. For those who were unable to be a part of this exciting activation, fear not! All you have to do to get long & strong hair is purchase Garnier Fructis Long and Strong Shampoo and Conditioner from your nearest retailer.
About Garnier Fructis Long & Strong
Back with an improved formula and a new long lasting fragrance Garnier Fructis Long & Strong makes hair Stronger, Shinier and prevents Breakage and Split-ends. With active fruit concentrate, it provides hair with fortifying actives that help strengthen the hair and improve shine. Enriched with the goodness of Fruit Vitamins and Nutrients, the Garnier Fructis Long & Strong shampoo and conditioner helps nourish & strengthen hair. The new fresh, fruity and floral fragrance now lasts long and leaves your hair smelling great!
Perfect your hair care regime with the combined use of the Garnier Fructis Long & Strong Shampoo and Conditioner.
It’s time to try the new Generation Garnier Fructis Long & Strong Shampoo and Conditioner that is available at a store near you.
For further information please contact:
Lisha Jain | Henna Punjabi
E: firstname.lastname@example.org | email@example.com
M: +91 9619308499 | + 91 9820880243
Reporter: Sonali Naik