Ek Deweena Tha to Also End Soon??

It is often said that when it rains it pours. Well this epithet clearly applies to Sony Entertainment Television viewers. For even before Haasil fans could stomach the news that their favorite Zayad Khan, Vatsal Sheth and Nikita Dutta suspense thriller will wrap up sometime next month comes another whammy, that romantic horror Ek Deweena Tha (EDT) might also soon shut shop.
Both Haasil and EDT had replaced Kaun Banega Crorepati and the channel had big expectations. Sony had gone in for virtual carpet bombardment in terms of on air publicity even compromising on vital KBC commercial slots.

The reason is crystal clear this Prateek Sharma production just like Haasil has not really set the TRP charts (currently 0.6) on fire. EDT will run a bit more then Haasil for, A the former is not really as expensive as the latter and B it is giving the channel a good reach, if not TRP like Un Dino Ki Baat Hai.
A channel source justified the: eventually pulling off of EDT saying, “ We had always promoted the show as a limited series. The story is only so much.”
The fact that Ek Deweena Tha and Haasil set were also in the Cinevistaas studio which recently got burnt down could not have helped matters.
To be fair the source is not wrong, if EDT runs for around 6 odd months (give and take a bit) it is good enough for that is the shelf life of most Sony shows.
Had its numbers picked up, it would been extended as is the normal industry mantra.
Those who follow the story must have heard the alarm bells ring for the creative team here as in Haasil have also opened all the hidden layers. i.e. Vikram Singh Chauhan is the main villain. And given the genre it means that the climax has indeed set in.
We tried to get in touch with both Vikram and Namik Paul, but could not get through to them. Later Namik messaged saying he has not heard any such news.

Anil Merani

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One Comment;

  1. Sarasa Krishnan said:

    Sony channel is very poor at promoting it’s shows.After the initial bombardment of promos, a bit old shows are side lined for new ones and so it goes on.Shows that become a month or two old are hardly promoted unlike in other peer channels where shows as old as nine years are promoted to the fullest possible means.Sony channel needs to revamp its managerial positions and develop new strategies to keep its shows going as well as get goodTRPS